Chris has farmed in Abbotsford since 2007. Over that time he has developed extensive experience in direct-to-consumer sales models, co-operative business models, production economics and business strategy. Chris does farm business consulting to help farms with cost of production analysis, profitability analysis, business strategy and business structure. He developed and taught the Business of Agriculture course at Kwantlen Polytechnic University’s Sustainable Agriculture program from 2015 to 2021. Chris holds a PhD in Communication from Carleton University.